Effects of Perceived Interactivity, Perceived Web Assurance and Disposition to Trust on Initial Online Trust

The Effects of Perceived Value, Website Trust and Hotel Trust on Online Hotel Booking Intention

With the rapid development of information technology in hotel booking context, it is no doubt that many hotels consequently enhance the needs of integrating information technologies into their overall business operations. In this study, we developed a research model which consists of perceived value, trust toward a third party online booking site, and trust toward hotels, and tested it by using...

Impact of Perceived Security on Consumer Trust in Online Banking

Consumer trust has been recognised as a critical component of the electronic banking industry. Factors that affect trust and its development vary from traditional banking services because of the uncertain nature of the online environment. Extensive efforts in identifying factors that affect trust have shown security to play an important role in its development. Every step in the online banking ...

Initial trust, perceived risk, and the adoption of internet banking

Studies on the adoption of business-to-consumer e-commerce have not simultaneously considered trust and risk as important determinants of adoption behavior. Further, trust in information technology has not been addressed to a great extent in the context of e-commerce. This research explicitly encompasses the electronic channel and the firm as objects to be trusted in e-commerce. Our conceptual ...

Web Trust — a Moderator of the Web’s Perceived Individual Impact

The Web impacts every facet of business and also impacts the individual. This study seeks to determine what role trust plays in the impact the Web has on the individual by testing a model with satisfaction, usability, trust and ease of use as direct effects on perceived individual impact. The model also includes trust as a moderator between usability and perceived individual impact and between ...

The effects of Web assurance seals on consumers' initial trust in an online vendor: A functional perspective